AI in Marketing

Applications of AI In Marketing

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AI Marketing Needs Human Taste, Not More Tools

AI helped make the IntentOne launch film, but human taste made it matter. A sharp lesson in AI Marketing, judgement and creative truth.

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Deep Work in an AI-Saturated Workplace: A Marketer’s Guide to Staying Strategic

Why deep work in an AI-saturated workplace now matters to marketers fighting noise, speed and strategic drift.

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AI in Marketing and the Fight for Purpose

A sharp look at how AI in marketing is reshaping purpose, identity and the human value marketers must protect.

Marketer using holographic interface with JSON data prompts and analytics charts,

Why Marketers Who Ignore JSON Will Soon Be Replaced by Those Who Don’t.

We talk a lot about prompts in marketing. Clever phrasing, tone control, and storytelling flair.But here’s the uncomfortable truth: the future of AI marketing won’t be written in sentences.It will be written in JSON. Wait, JSON? That Sounds Like Code Exactly. And that’s why most… Read More »Why Marketers Who Ignore JSON Will Soon Be Replaced by Those Who Don’t.

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15 ways to improve your GEO (that most teams won’t do)

Most brands are still optimising for clicks while AI is optimising for sources. We all want “more AI visibility.” The lie is thinking you get it by tweaking keywords and hoping for citations.The truth: GEO is an authority game played on machines’ terms, and authority… Read More »15 ways to improve your GEO (that most teams won’t do)

An image of a balance scale weighing two objects. On the left, a weight labeled 'Zero-Party Data' appears heavier, lowering that side of the scale. On the right, a lighter weight labeled 'First-Party Data' raises that side of the scale. The image visually represents the comparison between zero-party and first-party data in marketing.

Zero-Party Data vs First-Party Data: Key Differences Explained

Zero-party data is the future of personalized marketing. Unlike first-party data, zero-party data is information that customers willingly share with brands, offering a direct window into their preferences and intentions. In this post, discover how leveraging zero-party data can help brands build trust, enhance customer experiences, and drive higher engagement—all while staying compliant with privacy regulations.