Commercially-minded B2B SaaS marketing leader and leading adopter of AI in marketing. Head of Marketing @ Intent HQ.
- Head of Marketing, Intent HQ
- Focus: AI in Marketing, MarTech Integration, Predictive Analytics, Data & Privacy
- B2B SaaS | Enterprise | Telecom & Tech
- Operating principle: measurable market impact
Welcome to The AI Marketer, the thought-leadership hub by Colin White.
I am a commercially-minded B2B SaaS marketing leader operating at the intersection of AI, data, and marketing innovation. As Head of Marketing at Intent HQ, I lead global marketing initiatives and apply AI in marketing to drive transformation, commercial growth and measurable market impact in a sector that transforms complex customer data signals into predictive, actionable insight.
With over 20 years of experience in marketing leadership, product strategy, and business development across global tech and telecoms, I’ve built and scaled marketing engines that combine creativity with commercial precision. My approach blends AI with commercial decision-making and practical go-to-market execution to deliver consistent revenue outcomes.
A leading adopter of AI in marketing, I focus on bridging the gap between innovation and impact, translating emerging technologies into clear, customer-centric strategies. My current work explores how agentic AI, MarTech integration, and predictive analytics are reshaping the marketing discipline and redefining customer engagement.
I’m passionate about empowering teams to grow, think strategically, and execute decisively. As a senior leader, I cultivate environments of trust, accountability, and learning, helping marketing professionals embrace change and master the next generation of tools shaping our industry.
AI in Marketing
Operationalising AI across content, campaign and analytics workflows to boost productivity, sharpen content strategy, and increase conversion.
MarTech Integration
Orchestrating the end-to-end stack from signal capture to activation to deliver consistent brand execution and measurable performance.
Predictive Analytics
Turning behavioural data into propensity, qualification and next-best-action models that prioritise accounts, timing and offers.
B2B SaaS Growth
Positioning and propositions; ABM and go-to-market engines tied directly to revenue generation and retention.
Recognition
- British Data Awards: AI Company of the Year 2024
- British Data Awards: Analytics Company of the Year 2025
- National AI Awards 2024: AI Business of the Year (Highly Commended)
- AI World Series 2025: Best AI Ethics & Diversity Strategy (Winner); Best Predictive Analytics AI Product (Highly Commended)
AI AI Adoption AI in Marketing Communication Tools Content & Creativity Data Privacy & Ethics Data Signals Future of Marketing Marketing MarTech Innovation Personalisation Predictive Analytics Productivity Quantum Computing Workflows